Video, rich media or multimedia

Google Algorithm Ranking Factors

(Number 36 of the 200)


Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │ is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at or 086 8185829 on this or any aspect of your hotel’s digital strategy.

Why do we need to do this

Google believes that video and other rich media and multimedia are a sign of a high quality site and increase them in search results.

What does this mean

Google interprets video to be “high quality, unique content” and one of their sub algorithms (Panda) showed a high correlation of high rankings to video.

What do I do: If you can afford it, create high quality videos, images or multimedia of your hotel and place it on your site.

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