Hotelconsultant.com
A little of what we do
![](https://i0.wp.com/www.hotelconsultant.com/wp-content/uploads/2016/06/hotelconsultant.com-digital-audit.png?w=1080)
Digital Audit
We carry out an audit of your existing digital strategy and give you a report highlighting the areas where you can maximise your revenue.
![](https://i1.wp.com/www.hotelconsultant.com/wp-content/uploads/2016/06/hotelconsultant.com-guest-profiling.png?w=1080)
Guest Profiling
Based on statistical analysis we create personas and their typical online navigational journey in order to create pages optimised to their requirements.
![](https://i2.wp.com/www.hotelconsultant.com/wp-content/uploads/2016/06/hotelconsultant.com-google-keyword-research.png?w=1080)
Google Keyword Research
Once we have identified our target guests we carry out Google keyword research identifying the keywords and phrases guests actually search for.
![](https://i2.wp.com/www.hotelconsultant.com/wp-content/uploads/2016/06/hotelconsultant.com-content-creation.png?w=1080)
Content Creation
Based on these keywords and guest personas, we create content that specifically meets guests’ needs setting you apart from your competitors.
![](https://i2.wp.com/www.hotelconsultant.com/wp-content/uploads/2016/06/hotelconsultant.com-photo-optimisation.png?w=1080)
Photo Optimisation
Our research has shown that current hotel photos do not meet the needs of hotel guests. We specify and supervise optimum photos that will sell your hotel.
![](https://i0.wp.com/www.hotelconsultant.com/wp-content/uploads/2016/06/hotelconsultant.com-seo-google-algorithm-1.png?w=1080)
SEO – Google Algorithm
Once we have all this in place we optimise each individual page for Google. Check out the algorithm exposed exclusively on hotelconsultant.com.
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Social Media Engagement
We then engage your customers with social media on an emotional and physiological level that unlike your competition actually works.
![](https://i0.wp.com/www.hotelconsultant.com/wp-content/uploads/2016/06/hotelconsultant.com-analytics-implementation.png?w=1080)
Analytics Implementation
Once you have everything in place we set up your analytics account and show you how to monitor the analytics and prove everything is working.
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Digital Training
The best bit last. Dr. Manus Ward (ex-hotelier and digital doctorate) will personally train you so that you never need to pay consultancy ever again.
Email me at manus@hotelconsultant.com or ring me at 086-8185829 anytime.