A little of what we do
We carry out an audit of your existing digital strategy and give you a report highlighting the areas where you can maximise your revenue.
Based on statistical analysis we create personas and their typical online navigational journey in order to create pages optimised to their requirements.
Google Keyword Research
Once we have identified our target guests we carry out Google keyword research identifying the keywords and phrases guests actually search for.
Based on these keywords and guest personas, we create content that specifically meets guests’ needs setting you apart from your competitors.
Our research has shown that current hotel photos do not meet the needs of hotel guests. We specify and supervise optimum photos that will sell your hotel.
SEO – Google Algorithm
Once we have all this in place we optimise each individual page for Google. Check out the algorithm exposed exclusively on hotelconsultant.com.
Social Media Engagement
We then engage your customers with social media on an emotional and physiological level that unlike your competition actually works.
Once you have everything in place we set up your analytics account and show you how to monitor the analytics and prove everything is working.
The best bit last. Dr. Manus Ward (ex-hotelier and digital doctorate) will personally train you so that you never need to pay consultancy ever again.