Do not get hit by a Panda Penalty
(Number 171 of the 200)
Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │Hotelconsultant.com is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at firstname.lastname@example.org or 086 8185829 on this or any aspect of your hotel’s digital strategy.
Why you need to change
Starting in 2011 Google lowered the rank of sites with very little or low quality content especially content farms. Google wants to reward high quality sites with significant amounts of useful content that Google searchers actually want.
What do I need to do
Firstly find out if your site has been penalised. Click on http://feinternational.com/website-penalty-indicator/ and do the following.
You will then get the following screen. If you have no problem with the Panda algorithm your traffic will be stable or rising at every red line.
Here is a now famous example of a brand that suffered a catastrophic Panda penalty. Look at the drop in traffic and imagine if that happened your hotel. If you see a major drop on the Panda (red) line you will need to create significant amounts of content in order to reverse the penalty. This is Goolge’s way of saying give your guests the content that they want and expect in your pages or we won’t list your hotel in our search results. Call me if you are penalised and I will tell you the content my research tells me your guests and Google want to see.
More by Dr. Manus Ward
The Google Algorithm is how Google decides which site to rank number 1. It is top secret but not anymore, here it is. Click here to find out how to implement it in a simple and achievable way in to your hotel.
Google records and shares the keywords your hotel guests search for. Click here to find out how to find out these keywords and how to create content containing the keywords that will rank at the top of Google.
Last generation hotel photos i.e. the ones that don’t have any people in them can significantly reduce the likelihood of guests choosing your hotel. Click here to find out how to create next generation hotel images.