The age of the linking domain

Google Algorithm Ranking Factors

(Number 53 of the 200)


Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │ is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at or 086 8185829 on this or any aspect of your hotel’s digital strategy.

Why do we need to do this

Older domains on average tend to be higher quality sites and their links on average are more powerful than newer sites. Google gives your site higher rankings in the search results if your results are from older domains.

What is a domain: Our domain for example is:

Why does Google believe this: Google has found over time that websites that have been in existence for a long time are on average higher quality sites than recently created sites. Links from older domains receive a stronger boost in rankings on average.

What do I do: Click on and click as follows:

You will then get the age of the domain that is linking to your site. Here is’s age below

When seeking links, check their age and then ask them to link to your site.

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