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Google Algorithm Ranking Factors

(Number 149 of the 200)


Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │ is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at or 086 8185829 on this or any aspect of your hotel’s digital strategy.

Why do we need to do this

Google believes that a website that gives verifiable contact information such as a phone number, email address, physical address etc is a more trustworthy website than one that doesn’t. If this information matches the WhoIs information this further boosts rankings.

What does this mean

Google in their Google Quality Rater Guidelines ask quality control auditors to search for “highly satisfying contact information”. Google also want your Whois information to match these contact details. Basically Google believes your hotel website is more trustworthy and transparent if you clearly give out your full contact details.

What do I do: Firstly if you haven’t created a “Contact Us page” do so, and insert all the relevant contact details. If you have one already check that it matches your WhoIs contact information. In order to check your Whois information click on and do the following:


You will then get this page. Scan down through the information and ensure that the name, address and phone number etc. are the contact details that are on your hotel site.


If you need to change or update your Whois information this can be easily done through the control panel of whoever is hosting your hotel’s website. Every different hosting company will have a different procedure so I can’t show you everybody’s here. If you are not tech savvy ring them, some will change it for you over the phone.

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