Content from other sites
Google Algorithm Ranking Factors
(Number 18 of the 200)
Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │Hotelconsultant.com is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at email@example.com or 086 8185829 on this or any aspect of your hotel’s digital strategy.
Why do we need to do this
Original content from other sites will rank higher in Google than content you have copied to your site even when permission is granted by the content’s owner.
What does this mean
Basically Google believes that where an original article has been reproduced even with the owners consent, that the original should be rewarded and ranked higher in Google. Google is constantly scanning the internet and checking for identical articles. Pages that are found to be exactly or almost exactly the same are deemed to be duplicate pages. Google by default will categorise the one it found first as the original and rank it above the others and may even penalise your page. i.e. don’t do it and create original content for your entire site.
What do I do: Create or hire / get somebody to create your content and ask them to state in writing it is original content, nowhere else on the internet and giving you sole ownership of this content. You can obviously trust yourself but if you hire / get somebody else to create your content, double check it before putting it on your site and more importantly before you pay them. Do this by clicking on http://smallseotools.com/
You then want a page like this page
You don’t want a page like this
I have original content and somebody has copied it. What do I do: Google takes this very seriously and will remove these page from their searches. Thus your content is verified and rewarded as the original content. If your search above produces somebody who used your content without your permission, make a complaint to Google by clicking on https://www.google.com/
Obviously in the vast majority of cases we are delighted when our content is copied and displayed all over the internet promoting our hotel, just ensure that the first place is ever published on the internet is on your site.
Now check your entire site.
More by Dr. Manus Ward
The Google Algorithm is how Google decides which site to rank number 1. It is top secret but not anymore, here it is. Click here to find out how to implement it in a simple and achievable way in to your hotel.
Google records and shares the keywords your hotel guests search for. Click here to find out how to find out these keywords and how to create content containing the keywords that will rank at the top of Google.
Last generation hotel photos i.e. the ones that don’t have any people in them can significantly reduce the likelihood of guests choosing your hotel. Click here to find out how to create next generation hotel images.
Ranking Factor of the Week: Panda is an algorithm that very heavily penalises low quality content sites and rewards high quality sites with significant amounts of useful content. Click here to find out how to avoid a Panda penalty.