Contextual links in the page
Google Algorithm Ranking Factors
(Number 93 of the 200)
Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │Hotelconsultant.com is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at firstname.lastname@example.org or 086 8185829 on this or any aspect of your hotel’s digital strategy.
Why do we need to do this
Google examines links for their relevancy and subject authority. If links within one of your pages link to a relevant and authoritive page, Google will rank you higher for these keywords.
What does this mean
A contextual link is an embedded link from keywords “anchor text” that link either internally or externally to pages that are usually authoritive or very relevant to those keywords. As this link is found within the main text of the page Google takes this as a relevancy signal when it assesses your page. Google will also reward you if you link to external authoritive sites such as local attraction websites. You should also seek links back to you so that your site gains in the rankings for being an authoritive site.
What do I do: Google rewards pages its users find useful. Find out what information your guests actually want and create content for pages that specifically answer this need. You will have single pages that cannot possibly hold all the information your guests want such as your local things to do page. From this main page create contextual links that contain the name of the attractions and link them to a page with an authoritive amount of useful information for your guests. Insert links to the attractions own website. When seeking links from other sites have them link to appropriate pages with appropriate anchor text and not simply your main page.
More by Dr. Manus Ward
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