The age of a domain

Google Algorithm Ranking Factors

(Number 107 of the 200)


Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │ is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at or 086 8185829 on this or any aspect of your hotel’s digital strategy.


Why do we need to do this

Google based on experience found that websites that were longer in existence tended to have higher quality content that was more appropriate to the searcher. Google therefore gives a slight boost in rankings to older domains.

What does this mean

A domain also sometimes called a URL is the internet name of your website’s address. Our domain for example is:

What do I do: Click on and do the following.



What do I do now: You will then get the age of your domain. Here is’s age below.  Do this for your competitors and compare your ages, i.e. the older the better.



Click on the Google Ranking Factors to see the complete list of the Google algorithm factors.


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