Exact Match Domains (EMDs)

Google Algorithm Ranking Factors

(Number 111 of the 200)


Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │Hotelconsultant.com is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at manus@hotelconsultant.com or 086 8185829 on this or any aspect of your hotel’s digital strategy.

Why do we need to do this

Google will rank your hotel higher if your domain exactly matches the keywords your potential guests put into Google.

What does this mean

This is where the keywords placed by your potential guests into Google exactly matches your domain name.  An example of this is Google would reward leitrimhotels.com if the searcher placed the exact words ”Leitrim hotels” into Google. Google believes that your site is much more relevant to the searcher if your domain name exactly matches their search and in this case would reward your site with higher rankings in Google.

What do I do: Carry out keyword research and find the keywords that are the most appropriate to your hotel or activities that will bring guests to your hotel and use this exact phrase for your domain. It may be worth renaming your hotel’s website or in an extreme case even your hotel (consider this one very carefully if you intend taking this huge step).

How do I register a domain or see if it is available: Click on https://www.irishdomains.com/ and do the following.

The variants of the names available will show up on the following page.

What should I do: Consider registering an exact match domain if the number of Google exact match searches justifies it, Google will increase your site in its rankings. Click on the Google Ranking Factors to see the complete list of the Google algorithm factors.

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