Google employees examine your pages
(Number 164 of the 200)
Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │Hotelconsultant.com is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at firstname.lastname@example.org or 086 8185829 on this or any aspect of your hotel’s digital strategy.
Why do we have to do this
Google uses its employees to assess the results its algorithm returns and changes the results if better results should be increased in rankings.
What does this mean
Google has “Google’s Quality Rater Guidelines” where Google employees assess the order of the pages in which the Google algorithm mechanically placed results for certain keywords. They then from a human perspective may move around the results manually if they feel a lower down result was actually a better page. Google wants to give searchers the page they actually want rather than a page they don’t want but is number 1 simply because it is a perfectly search engine optimised page .
What do I do: Basically build your page for humans. Remember even if you get your hotel to number one on Google by manipulating the algorithm through implementing everything I have explained here, a human is going to make the yes or no decision whether to book your hotel or not. Appeal to their thoughts and emotions and give them the information that they are actually looking for.
More by Dr. Manus Ward
The Google Algorithm is how Google decides which site to rank number 1. It is top secret but not anymore, here it is. Click here to find out how to implement it in a simple and achievable way in to your hotel.
Google records and shares the keywords your hotel guests search for. Click here to find out how to find out these keywords and how to create content containing the keywords that will rank at the top of Google.
Last generation hotel photos i.e. the ones that don’t have any people in them can significantly reduce the likelihood of guests choosing your hotel. Click here to find out how to create next generation hotel images.
Ranking Factor of the Week: Panda is an algorithm that very heavily penalises low quality content sites and rewards high quality sites with significant amounts of useful content. Click here to find out how to avoid a Panda penalty.