Helpful Supplementary Content
(Number 19 of the 200)
Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │Hotelconsultant.com is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at firstname.lastname@example.org or 086 8185829 on this or any aspect of your hotel’s digital strategy.
Why do we need to do this
Google uses human raters to examine sites and rewards these sites with higher rankings when they give helpful supplementary content to searchers.
What does this mean
Google rewards sites that they find containing “very helpful” content when they are “Rating the helpfulness of the Supplementary Content” i.e. giving consumers the content that they actually want. An obvious example of this is these pages where hotelconsultant.com is giving “very helpful” content to hoteliers who can use it to get to number 1 on Google instead of just getting a consultant’s CV or life story etc.
What will I do: Create content that your guests would actually find useful. An example would be placing your restaurant’s signature recipes on the hotel’s site. A few videos professionally shot of the dishes being prepared would give the guest all the information they would need and also create a lasting impression of the dish and therefore the hotel in the guest’s mind. If you can’t afford this volunteer to cook on TV3 (if in Ireland) and record the slot and place it on your site.
Examples that work:
Restaurant (recipes from the main restaurant).
Bar (Cocktail menus).
Kids Club (How to articles on arts and crafts, PDF pages of Mickey Mouse to be printed off for kids to colour etc).
Local Activities and Attractions (A printable or downloadable document with information on all attractions and activities).
More by Dr. Manus Ward
The Google Algorithm is how Google decides which site to rank number 1. It is top secret but not anymore, here it is. Click here to find out how to implement it in a simple and achievable way in to your hotel.
Google records and shares the keywords your hotel guests search for. Click here to find out how to find out these keywords and how to create content containing the keywords that will rank at the top of Google.
Last generation hotel photos i.e. the ones that don’t have any people in them can significantly reduce the likelihood of guests choosing your hotel. Click here to find out how to create next generation hotel images.
Ranking Factor of the Week: Panda is an algorithm that very heavily penalises low quality content sites and rewards high quality sites with significant amounts of useful content. Click here to find out how to avoid a Panda penalty.