HTML errors on a site

Google Algorithm Ranking Factors

(Number 193 of the 200)


Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │ is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at or 086 8185829 on this or any aspect of your hotel’s digital strategy.

Why do we need to do this

Sites with poor code and errors send a low quality signal to Google. Coding errors may also effect your site and rankings in countless ways that you may be unaware of and may also draw suspicion of cloaking.

What does this mean

Html code in the backbone of your site. Basically Google believe that sites with less coding errors are in general better sites than sites with multiple errors. A small number of errors are absolutely fine (no site is perfect) but multiple errors send out a bad signal. Multiple errors may also send out a suspicious or irregular code signal i.e. the site could be malware or cloaked or in some way inappropriate attracting a Google penalty in extreme cases.

What do I do: If you are not a coder, just check to see if there are any errors by clicking on and do the following.

This page will then come up.

Unless you know what you are doing don’t try to fix them but email them to whoever made your website. It is their error and they should fix it for you.


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