Keywords in the title tag
(Number 174 of the 200)
Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │Hotelconsultant.com is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at firstname.lastname@example.org or 086 8185829 on this or any aspect of your hotel’s digital strategy.
Why do we need to do this
Google interprets the title of a webpage to be a concise and accurate description of the contents of the page. Google therefore increases pages in search rankings for the keywords in the title tag.
What does this mean
The title tag is essentially the title of the page and here is what it would look like in code form on your website. In the case below the words “Hotel restaurant’s pages” are the only part the searcher would actually see.
< title>Hotel restaurant’s page</title>
Here is what a title looks like on a Google search.
It is recommended that you limit these to 65 – 70 characters max in order for the full title to be seen in a Google search. Remember every individual letter, space and full stop etc are a character when creating your title.
What do I do: Unless you are reasonably experienced with code or at least WordPress I recommend you get somebody else to do the techie bit but I recommend you do Google keyword research and construct a logical title with the most searched keywords appropriate to each individual page on your hotel site. Remember Google does not search for websites, Google searches for individual webpages.
More by Dr. Manus Ward
The Google Algorithm is how Google decides which site to rank number 1. It is top secret but not anymore, here it is. Click here to find out how to implement it in a simple and achievable way in to your hotel.
Google records and shares the keywords your hotel guests search for. Click here to find out how to find out these keywords and how to create content containing the keywords that will rank at the top of Google.
Last generation hotel photos i.e. the ones that don’t have any people in them can significantly reduce the likelihood of guests choosing your hotel. Click here to find out how to create next generation hotel images.
Ranking Factor of the Week: Panda is an algorithm that very heavily penalises low quality content sites and rewards high quality sites with significant amounts of useful content. Click here to find out how to avoid a Panda penalty.