Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │Hotelconsultant.com is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at manus@hotelconsultant.com or 086 8185829 on this or any aspect of your hotel’s digital strategy.
Why do we need to do this
Google rewards websites that are registered for longer periods of time as they have found that higher quality websites register their domain names for longer periods of time and low quality sites usually only register for shorter periods (usually a year only).
What does this mean
Domain names are registered for between 1 and 10 years. It is much cheaper to register for 1 year and low quality or spam websites tend to do this. For this reason Google gives higher rankings to domains registered for longer periods of time.
What do I do: Every time you are registering or extending your hotel’s domain name, register / extend it for 10 years (this is the maximum each time). Find out your expiry date by clicking https://who.is/whois/expiry.com/ and do the following.
What do I do then: Contact whoever you have your domain hosted with well before the expiry day and inform then you want the domain registered for the maximum amount of time. You can also do this for your competition to see if you out rank them on this factor. Click on the Google Ranking Factors to see the complete list of the Google algorithm factors.
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