Page loading speed via chrome
Google Algorithm Ranking Factors
(Number 138 of the 200)
Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │Hotelconsultant.com is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at firstname.lastname@example.org or 086 8185829 on this or any aspect of your hotel’s digital strategy.
Why do we need to do this
Google rewards sites with higher rankings that give users what they are looking for. Users want faster loading pages and Google uses Google Chrome to calculate page load speeds.
What does this mean
Slow sites result in users being able to view less pages, book less hotel rooms and they experience negative emotions at a point when your hotel site is trying to persuade them to choose your hotel. There are a number of ways to check your page speed but use Google as its their algorithm you are trying to please.
What to do: Click on https://developers.google.com/
On the next page click as follows
The list of things that you may need to fix are too numerous to be explained here but now you know what Google wants you to fix in order to increase your site speed. If you are not a techie copy and paste the list to whoever made your site and have them make the changes necessary.
More by Dr. Manus Ward
The Google Algorithm is how Google decides which site to rank number 1. It is top secret but not anymore, here it is. Click here to find out how to implement it in a simple and achievable way in to your hotel.
Google records and shares the keywords your hotel guests search for. Click here to find out how to find out these keywords and how to create content containing the keywords that will rank at the top of Google.
Last generation hotel photos i.e. the ones that don’t have any people in them can significantly reduce the likelihood of guests choosing your hotel. Click here to find out how to create next generation hotel images.
Ranking Factor of the Week: Panda is an algorithm that very heavily penalises low quality content sites and rewards high quality sites with significant amounts of useful content. Click here to find out how to avoid a Panda penalty.