Parked domains

Google Algorithm Ranking Factors

(Number 119 of the 200)


Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │ is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at or 086 8185829 on this or any aspect of your hotel’s digital strategy.

Why do we need to do this

Google lowers the rankings of parked domains in their search results.

What does this mean

A parked domain is where somebody has registered a domain and is not carrying out any activity or just has a few ads on that domain. The domain owner may be guarding against somebody registering the domain before them or they may be planning to create a site in the future. Google penalises these domains and you may find your site getting very little traffic initially until Google realises that you are no longer a parked domain.

What do I do: If you have registered other domains and have a non-existent or almost non-existent site create a basic site even if it has limited content so that Google will no longer recognises it as a parked domain. You can build the site properly at a later stage.

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