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Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │Hotelconsultant.com is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at firstname.lastname@example.org or 086 8185829 on this or any aspect of your hotel’s digital strategy.
Why do we need to do this
Google lowers the rankings of parked domains in their search results.
What does this mean
A parked domain is where somebody has registered a domain and is not carrying out any activity or just has a few ads on that domain. The domain owner may be guarding against somebody registering the domain before them or they may be planning to create a site in the future. Google penalises these domains and you may find your site getting very little traffic initially until Google realises that you are no longer a parked domain.
What do I do: If you have registered other domains and have a non-existent or almost non-existent site create a basic site even if it has limited content so that Google will no longer recognises it as a parked domain. You can build the site properly at a later stage.
More by Dr. Manus Ward
The Google Algorithm is how Google decides which site to rank number 1. It is top secret but not anymore, here it is. Click here to find out how to implement it in a simple and achievable way in to your hotel.
Google records and shares the keywords your hotel guests search for. Click here to find out how to find out these keywords and how to create content containing the keywords that will rank at the top of Google.
Last generation hotel photos i.e. the ones that don’t have any people in them can significantly reduce the likelihood of guests choosing your hotel. Click here to find out how to create next generation hotel images.
Ranking Factor of the Week: Panda is an algorithm that very heavily penalises low quality content sites and rewards high quality sites with significant amounts of useful content. Click here to find out how to avoid a Panda penalty.