Public, private or fake WhoIs

Google Algorithm Ranking Factors

(Number 109 of the 200)


Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │ is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at or 086 8185829 on this or any aspect of your hotel’s digital strategy.

Why do we need to do this

Google have found that almost all high quality websites sites publically display their ownership but that low quality or spammer type sites try to hide or have fake ownership to hide their spamming activities. For this reason Google penalises sites in their rankings who have private or fake WhoIs.

What do I do

First check the status of your WhoIs information by clicking on  as explained in the The history of the Domain page. If your information is there don’t do anything, everything is fine. If it is private, contact whoever is your WhoIs Server and get them to update your information. If you don’t know who they are, click here and do the following.

The next page will have your WhoIs Server’s details on it, contact them and ask them to update your WhoIs details.


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