Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │Hotelconsultant.com is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at manus@hotelconsultant.com or 086 8185829 on this or any aspect of your hotel’s digital strategy.
Why do we need to do this
Google believes that domains that have been owned for a long period of time with no breaks are a sign of high quality websites compared with domains that have had many owners with many breaks over time.
What do I do
Keep the same domain for as long as possible and don’t let the domain be dropped i.e. do not let it become dropped i.e. unregistered.
How do I check my domain history: You can check both your competitors’ sites and your own. Click on http://www.domainhistory.net/ and do the following.
On the next page you will find the information. Scroll down to find the number of and all the previous owners.
How do I check if a domain was ever dropped: Click on http://whoisrequest.com/ and do the following.
Here is the number of drops over time of your domain.
What do I do: Never drop your domain i.e. allow it to become unregistered. Click on the Google Ranking Factors to see the complete list of the Google algorithm factors.
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