The history of the domain
Google Algorithm Ranking Factors
(Number 117 of the 200)
Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │Hotelconsultant.com is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at firstname.lastname@example.org or 086 8185829 on this or any aspect of your hotel’s digital strategy.
Why do we need to do this
Google believes that domains that have been owned for a long period of time with no breaks are a sign of high quality websites compared with domains that have had many owners with many breaks over time.
What do I do
Keep the same domain for as long as possible and don’t let the domain be dropped i.e. do not let it become dropped i.e. unregistered.
How do I check my domain history: You can check both your competitors’ sites and your own. Click on http://www.domainhistory.net/ and do the following.
On the next page you will find the information. Scroll down to find the number of and all the previous owners.
How do I check if a domain was ever dropped: Click on http://whoisrequest.com/ and do the following.
Here is the number of drops over time of your domain.
What do I do: Never drop your domain i.e. allow it to become unregistered. Click on the Google Ranking Factors to see the complete list of the Google algorithm factors.
More by Dr. Manus Ward
The Google Algorithm is how Google decides which site to rank number 1. It is top secret but not anymore, here it is. Click here to find out how to implement it in a simple and achievable way in to your hotel.
Google records and shares the keywords your hotel guests search for. Click here to find out how to find out these keywords and how to create content containing the keywords that will rank at the top of Google.
Last generation hotel photos i.e. the ones that don’t have any people in them can significantly reduce the likelihood of guests choosing your hotel. Click here to find out how to create next generation hotel images.
Ranking Factor of the Week: Panda is an algorithm that very heavily penalises low quality content sites and rewards high quality sites with significant amounts of useful content. Click here to find out how to avoid a Panda penalty.