Your website’s content reading level

Google Algorithm Ranking Factors

(Number 16 of the 200)


Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │ is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at or 086 8185829 on this or any aspect of your hotel’s digital strategy.

Why do we need to do this

Google rewards with higher rankings content that is at a reading level that the majority of the population can easily read.

What does this mean

Google believes that any text on pages should be easy for the average person to read and that they should perceive the meaning instantly i.e. sometimes complex language while absolutely correct isn’t appropriate for the vast majority of searchers. There are different scales but Google uses the Flesch-Kincard Readability Level and the Dale Chall list. Dale Chall is a list of 3000 words that 9-10 year olds easily understand.

What do I do: Click on then copy and paste the entire text of the page you want to check.

What score should I have:

For the other part of the test used by Google click on

What do I do if my scores cross the red lines above: Use shorter words in the place of longer ones and reduce the number of words not on this list:

Is there an online tool that will help me: Click on and do the following.

You then get this page

The words for selection will be underlined in Red if there is a spelling error (Note: some words are not in its database yet like wifi), Blue if the word is complex and could be simplified and Green for grammar errors. Essentially simplify the text in your content but remember that some words exude quality and should not be simplified especially emotional words e.g. “our sumptuous and luxurious spa”.

Now do this for all your pages.

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