Outbound link quality

Google Algorithm Ranking Factors

(Number 92 of the 200)

Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │Hotelconsultant.com is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at manus@hotelconsultant.com or 086 8185829 on this or any aspect of your hotel’s digital strategy.

Why do we need to do this

Google rewards relevant and authoritative links from your site to high quality sites.

What does this mean

Outbound links are links on your page that link out to other pages. Google rewards authoritative outbound links to sites that link to “good sites”. It similarly penalises outbound links to “bad neighbourhoods” e.g. spam or adult sites etc.

What do I do: Check the Google PageRank and Domain Authority of any site that requests a link from you. Create links to sites that are relevant or authoritative in the hotel, tourism or local areas.

How do I check the links I have on my site already: Click on http://www.bad-neighborhood.com/text-link-tool.htm

The next page is

This is what caused concern in this case which was just news containing an adult word. I am not going to state the word to avoid this page entering this category but this would not be a concern in this case as there were only 3 out of 809 pages cited as having questionable links and BBC.co.uk is a rated by Google as being a high quality site.

If in doubt make the link nofollow, i.e. when adding the link use the first line of code below. Copy and paste the exact page address into the section “http://www.example.com” and then copy and paste the entire line into the code of the page where you are going to have the link.

<a href=”http://www.exampletourismsite.com” rel=”nofollow”>Local Tourism Site</a>

<a href=”http://www.exampletourismsite.com”>Local Tourism Site</a> if the line of code used if you there are no issues with the link.

More by Dr. Manus Ward

The Google Algorithm is how Google decides which site to rank number 1. It is top secret but not anymore, here it is. Click here to find out how to implement it in a simple and achievable way in to your hotel.

Google records and shares the keywords your hotel guests search for. Click here to find out how to find out these keywords and how to create content containing the keywords that will rank at the top of Google.

Last generation hotel photos i.e. the ones that don’t have any people in them can significantly reduce the likelihood of guests choosing your hotel. Click here to find out how to create next generation hotel images.

Ranking Factor of the Week: Panda is an algorithm that very heavily penalises low quality content sites and rewards high quality sites with significant amounts of useful content. Click here to find out how to avoid a Panda penalty.